The Business in the Entertainment and Media Industries course explores the evolving infrastructures across various industry sectors. Students will examine emerging innovative business strategies within these creative industries as well as current business trends. Students will also identify the variety of careers available for business professionals in these industries and their respective skill sets, with an eye toward developing the abilities that are vital to their chosen fields.

Business in the Entertainment and Media Industries

The Business Management course analyzes the management principles that sustain a successful company. Students will learn about performance management, team management, and leadership in a business environment. This course examines various types of organizational structures and corporate cultures. Students will also gain insight on the importance of creativity and innovation in making business decisions. Other business topics include human resources, time management, effective communication, productive meetings, and role reviews.

Business Management

The Introduction to Marketing course explores foundational marketing concepts, including target-market segmentation, product distribution, and promotion. Students will examine traditional marketing avenues, such as print, television, and radio, as well as newer practices in modern technology. In this course, students will construct strategic plans for the selection and development of goods and services. Consumer behavior and its effects on the success of marketing efforts will be inspected and evaluated by students to introduce the human aspect within the business field.

Introduction to Marketing

The Data Analysis and Reporting course teaches students to use Microsoft Excel for common business purposes, including analysis and reporting. Course topics include working with formulas and functions, formatting spreadsheets for effective analysis, creating charts, selecting appropriate chart types, and analyzing entertainment-business data. Students will identify trends in data and leverage data to convey various business messages.

Data Analysis and Reporting

The Business Law course provides an overview of general business practices, including entity formation, insurance, taxes, and accounting. Students will study the laws protecting intellectual property in relation to protecting their own work and legally incorporating the works of others. Students will also study the law and practices of contracts and negotiations. All concepts are explored through legal case studies and applied business projects.

Business Law

The Project I: Personal Branding course combines hands-on learning experiences with summative and formative portfolio assessments. In this course, students will explore, build, and assess their professional brand identity, points of differentiation, and areas of expertise to highlight online.

Project I: Personal Branding

In Portfolio I: Personal Branding, students will create a digital portfolio website to serve as the foundation for their online presence. By the end of the course, students will have a digital platform to showcase their skills and knowledge to future employers and industry professionals.

Portfolio I: Personal Branding

Explore the fundamentals of business, management, and marketing. This certificate program will cover the basics of business law, including contracts, legal entities, and liability, as well as how to collect and analyze data to inform business decisions. Students in this program will create a digital portfolio to represent their professional skills and showcase samples of their work.

Business

Students in the Business certificate program explore the fundamentals of business, management, and marketing.

Entertainment Business Bachelor's Degree

The Marketing Research course explores how vital it is to know how to extract data that will provide information about products and services in relation to consumer behavior. A marketing vision must be constructed and substantiated based on data and facts to validate the financial investment of a company. This course compares and contrasts research methodologies; explores marketing strategies and tactics; and examines the roles that design, implementation, analysis, interpretation, and reporting of research play in influencing marketing decisions. Students will learn to exercise appropriate research design, conduct research, and interpret data for conclusions.

Marketing Research

The Storytelling for Marketing course introduces branding and examines the keys to creating a sustainable and effective brand utilizing digital storytelling concepts. Students will explore the mechanics of storytelling and identify how marketers and content developers convey themes through their writing. Techniques and methods for researching, reporting, messaging, and storytelling will be explored to help students learn how to best structure stories for their audiences via different delivery systems.

Storytelling for Marketing

In the Fundamentals of Web Design course, students will learn the importance of facilitating an organization's success through the process of website creation. Students will be introduced to information architecture, HTML, and CSS and will analyze best practices in design to enhance the entity's marketing message and to promote consumer sales. This course covers advertising principles, website design and functionality, consumer experience, and branding, as well as the evolution of the web from the 1990s and into the future.

Fundamentals of Web Design

This certificate equips you with skills in marketing, branding, and storytelling while you build experience in areas like market research, interpreting data, and delivering advertising content. Students in this program also create digital portfolios to showcase their work and demonstrate their capabilities to potential employers.

Marketing

The Marketing certificate program builds foundational skills in marketing, branding, storytelling, interpreting data, and advertising content delivery.

Sports Marketing & Media Bachelor's Degree

In the Social Media Marketing course, students will explore how social media is an integral part of a successful marketing campaign. A progressive aim of any social media effort is to add value to the online community experience and to strengthen the brand&#39;s presence within these communities. Evaluating the consumer&#39;s mindset and altering the marketing efforts to match these demands completes this complicated task. Throughout this course, students will learn how to incorporate these methodologies into their marketing campaign to create a strong presence in online communities.

Social Media Marketing

Explore how social media can be an integral part of successful marketing campaigns, as you learn how to create a strong presence in online communities.

The Search Engine Optimization course introduces students to the complex topic of search engine optimization (SEO), which is the process of improving the volume and quality of consumer traffic to a website from search engines through search results. This course addresses topics such as link building, site structure improvements, conversion tracking, strategic keyword development, and understanding the barriers to SEO. Students will examine SEO strategies and develop methods to increase quality website traffic.

Search Engine Optimization

Understand how optimizing your content can improve the volume and quality of consumer traffic to your website.

Students in the New Media Marketing Course will learn how an organization determines which new media approaches will accomplish its marketing goals and further its success. Students will analyze the ways in which organizations identify and engage influencers in its target market using mobile, social media, content marketing, online video, and location-based technologies.

New Media Marketing

Learn how organizations determine which new media approaches will accomplish their marketing goals as you explore how to identify and engage influencers.

Students in the Digital Marketing Fundamentals Course will analyze the growing influence of digital marketing and how to harness the power of the Internet and technology to help an organization become a strategic force on the web. Students will also analyze the best strategic methods for success in the ever-changing digital realm.

Digital Marketing Fundamentals

Analyze how to harness technologies to help an organization become a strategic force online.

Learn more about the dynamic world of digital marketing as you explore topics like social media marketing, building brand trust within online communities, search engine optimization and how to make sure that your customers can find you, how different approaches to new media production can help an organization accomplish its marketing goals, and how to measure it all to know what worked and what didn’t. This four-course stack will prepare you to dive deeper into digital marketing and build a career in this ever-growing industry.

Fundamentals of Digital Marketing

Learn more about the dynamic world of digital marketing as you explore how to help an organization accomplish its marketing goals, with courses in social media marketing, SEO optimization, new media marketing, and more.

A great interview requires skills and preparation that start long before the first question is asked. In this course, legendary sportscaster Dan Patrick will take you through strategies for asking compelling questions, conducting a successful interview, and finding subjects that match your skills. Dan has built an inspiring four-decade career across the industry -as a sportscaster and reporter on “The Dan Patrick Show” and ESPN SportsCenter’s Sunday Conversation, and he has a wide range of experience going in-depth with personalities like Michael Jordan, Larry Bird, Reggie Jackson, and Bill Murray. In this exclusive course, he’ll use his experience in the industry to share what works and show you how to make the most of your opportunities.

The Art of Interviewing

Legendary sportscaster Dan Patrick takes you through the strategies you need to ask compelling questions and conduct a successful interview, as he shares insight and experience gained over the course of his four decades in sports reporting and sportscasting.

Whether it’s Westworld or Westeros, creating epic worlds on screen is a complicated job that balances technical know-how with industry nuance and creative vision. If you’re interested in a career in the television and motion picture industry, you want to learn from someone who has done it. Someone like Stephen Beres. He’s an Emmy-winning Producer and Technologist who has worked on some of the biggest shows in television history, including HBO’s Game of Thrones, Westworld, and True Detective. In this course, Stephen draws from his years of experience to give in-depth insights into the visual language of cinema.

The Craft of Cinematography: Mastering Visual Language

Emmy-winning producer Stephen Beres takes you through techniques he’s used working on shows like Game of Thrones and Sesame Street.

Mixing music is an art form, and if you want to understand it, you need to learn from the best. That’s where Full Sail University Hall of Fame alumni Leslie Brathwaite comes in - he’s a mix engineer who has spent his career working with some of the music industry’s biggest names on some of their most iconic songs and albums. We’re talking about albums like OutKast’s Stankonia, Cardi B’s Invasion of Privacy, and songs like Pharrell Williams indelible hit “Happy.” In this exclusive Full Sail DC3 course, Leslie takes you through what’s he’s learned along the way - like how to work with artists and producers, how to build up a mix piece by piece, and not only which tools Leslie uses for the job, but more importantly… why. It’s a hands-on tour through the craft of mixing, with one of the best to guide you.

The Craft of Mixing Hit Records

Join Grammy-Winning Mix Engineer Leslie Brathwaite on a step-by-step journey through what he’s learned working with some of the music industry’s biggest names - like OutKast, Cardi B, and Pharrell Williams - on some of their most iconic songs and albums.

The Color Theory course exposes students to the theories and application of color as it relates to both print and screen. Historical and geographical perspectives will be discussed. Students will review methods and techniques for using color to create impact as well as necessary color-correction practices for the various delivery options. In this course, students will learn how color can impact original design concepts across multiple media types.

Color Theory

Begin an exploration of the theories and application of color as it relates to both print and screen.

Before a game is released to the public, it undergoes rigorous quality assurance testing to find and fix bugs. QA testers help spot glitches as well as evaluate other aspects of the game as a “first end user,” a player who hasn’t worked on or experienced the game before. This program, designed with direct industry feedback from professional developers like EA Tiburon, Epic Games, and Insomniac, covers the skills required to QA test games, from best practices and tools of the trade to career paths in QA testing.

QA Testing for Games

Learn the QA techniques, tools, and workflows used by companies like EA Tiburon and Epic Games.

The Recording Principles course introduces students to the theory and operation of essential audio tools ranging from microphones to mixers. Primary topics include audio basics, signal flow, basic microphone techniques, gain staging, audio processors, and basic file and session management.

Recording Principles

Learn about the theory and operation of essential audio tools ranging from microphones to mixers.

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Full Sail DC3 is a dynamic, digital-centric education platform that offers online courses and accredited certifications.

About Full Sail DC3

These are fully-accredited certificate programs in key fields, designed to give you knowledge and skills you can use while also providing you with credits that can be used towards a Full Sail degree if you want to continue your education.

These are fast, focused curated collections of courses that are designed to give you vital new skills in your area of interest. Completed credits can also be transferred into a Full Sail degree program.

Our courses are career-driven, creative, and taught by professionals in the industry. These courses let you build valuable skills in the subjects you care about.

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Full Sail University offers unique education opportunities for artists, creators, storytellers, and lifelong learners.

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Courses are designed in a specific order, so you, your instructors, and your classmates are aligned on your educational journey.

Programs contain more credit hours per month so you can finish faster and get used to the fast-paced, 24/7 nature of your industry.

Degrees at Full Sail are accelerated, allowing you to graduate in about half the time of a traditional degree.

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Established in 1979, Full Sail University offers a different kind of education for students who dream big. We offer both online and on-campus graduate and undergraduate degree programs that span the worlds of emerging technologies and entertainment media. Each program is career-focused with accelerated curriculum taught by instructors with real-world experience in their industry.

DC3 provides bespoke online courses and certificates in entertainment, media, art, and technology led by expert instructors.

DC3: Online Education

Earn an accredited certificate with credits that can be used towards a Full Sail degree and hands-on projects that help you develop your portfolio.

Our courses are career-driven, creative, and taught by professionals in the industry. These courses help you build valuable skills in the subjects you care about.

Fast, focused, and designed for doers, these programs offer a curated selection of key courses for your area of interest, giving you vital new skills as well as transferrable Full Sail credits.

All courses at Full Sail DC3 are taught by expert, responsive educators who have years of experience in their subject. They bring a deep knowledge of industry best practices and workflows and share it with you, to support your education and help move you along your learning path.

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